What hits your mind the moment when you hear the word INNOVATION? Well, most often we cannot control our mind and it my go out of the topic. I remember, it was in my college days I heard the word INNOVATION for the first time. The moment when I hear INNOVATION this was the picture which came into my mind, yes Innova car!! By the end of this write up we will come to know.. What is the importance of Innovation or what is the need for Innovation, What is Innovation is all about, What are all the barriers we have for Innovation, How we can grab the innovative ideas, And finally how to execute or implement our innovative ideas Here in our marketing world there are few companies or brands which are very famous in the market years before. But now they all gone with the wind. These are some of the companies who lost their market only because of lack of innovation. On the other side we have hand full of compa...
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